Many casinos now generate multi-million dollar revenues through partnerships with affiliates. The iGaming industry, in particular, has seen substantial success with this approach, pulling off impressive numbers. Today, 84% of businesses worldwide use affiliate channels for user engagement.
In many cases, affiliate marketing surpasses other, more traditional marketing types in terms of generating revenues. In 2023 affiliate marketing has proven to be a formidable lead-generation tool, capable of significantly boosting online casino revenue.
